Kogarah City Centre

Why I moved to Sony Alpha system

but didn't choose the A9 yet!.

Let me start this by saying I think DSLR cameras will be mostly dead inside of 5 years and Sony Alpha will be a leader in that change.
Perhaps only hardened pro’s who can’t or won’t make the switch to the mirrorless path.

My Sony Alpha journey started with the A9, it was my first touch of a mirrorless camera and the first Sony that I ever held, so it was a pretty good introduction. It was like riding a superbike immediately! Fast, agile and fully featured but a little scary when you get into it.
I loaned an A9 with 24-70mm F/2.8 and 70-200mm F/2.8 and well I was in love or lust.

I was stunned at how sharp my images were, personally I hadn’t seen sharp images like that for many years. Yes my gear was a little tired but seeing skin blemishes that were once blobs I was pretty shocked in a good way.
How quickly could I do it? And what did I actually want to buy and use in my photography business? As it turned out the quicker the better, but I did have to wait for the first model I was looking for.

I went with the A7iii for my first camera. From there I was eating up my budget on a weekly basis at my local retailer ordering or picking up something almost each week. Or at least that is how it felt, along with the A7iii I ended up with an A7Riii, 16-35mm F/4 Zeiss, 24-105mm F/4 G and 70-200mm F/4 G.
“I was stunned at how sharp my images were”

A peek into my Mirrorless system journey so far...


Why all F/4 lenses as a professional photographer, my theory in part is that a mirrorless system is about size (smaller) and ease of use. For me these lenses work perfectly on the camera, they are all extremely sharp which you would expect but also provide me the smallest barrier between myself and my subjects.

So far about six months into my Sony life I am continually amazed at the images that I am now getting as a result of the change in systems. I have been rewarded with three silvers and a silver distinction at the 2018 APPA (Australian Professional Photography Awards) with 82, 83, 84, 85.

I was very happy with a 4 from 4 in only my second APPA competition even though I have been photographing for close to 30 years now.
In my next Sony story I will share with you how quickly I took to the system and a few of the jobs I shot with them days after I got hold of my A7iii.

Find the current range of Sony Alpha cameras here, https://www.sony.com.au/electronics/cameras

To see how we can work together follow me to here. https://www.mattvas.com.au/sydney/commercial-photography/

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